Make Sure You Don't Believe in These SEO Myths

Search engine optimization or SEO is riddled with many different myths showing up from time to time. As search engines grow and evolve so do the theories on how to best understand and utilize these tools. And since search engines don't have any written rules on what you should do to rank, myths come up. It is your job to keep updated on any changes made by a search engine to maximize your rank. Since there are no written rules however the only way to do so is to different strategies until you what works.

The following is a list of SEO myths to keep in mind.

If you want to rank high, you should optimize the long tail keywords. Many articles, courses and forum posts have repeated this myth over the years. In fact, because so few people are searching for long tail keywords in the search engines, there is little competition for them, so optimizing them is not necessary. This makes ranking for long tail keywords easy. You don't have to optimize, you only have to insert these keywords somewhere on your website. That's all there is to it. These are good keywords to target for the very reason that you don't have to work at optimizing them.

Another common misconception is that search engine optimization is about tricking the search engines into ranking you. What happens when you fool the search engines, though, is that you also wind up tricking the people who find your site through searches. The problem with getting traffic that has found your site after being tricked is that it won't convert very well. Truly effective SEO involves creating good content, building natural backlinks and here generally pleasing the search engines.

As long as you are using a method that is honest and based on reality, you can use certain tricks to help you. Don't make the mistake of thinking short term, so use methods that will help you over the long haul.

Some people believe another common fallacy which is that if you update your site frequently with fresh content it has a great benefit on your SERP rankings. While updating your site regularly with fresh content may lead to spiders crawling your site more frequently, it will have virtually no effect on your rankings. Thus, if your site does not require an update, don't make a forced change simply for the search engines. It won't have any major impact on them. You will find that a lot of the popular niches have high ranking sites that haven't been updated in a long while.

By studying other sites, you can find practices that do help with search engine optimization and use them for your own site. The final answer in search engine optimization is research, both the practices of others and how the search engines operate.

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